Tuesday, February 02, 2010


This weekend our elementary school had their fundraiser - a play written by, directed by, starring, choreographed by (you get the picture) the parents. It is THE social event of the year, and everyone involved looked like they were having the time of their lives. And what did I contribute?

The logo design, of course!

These are the roughs I did initially to get a feel for what everyone wanted... it was clear that it was going to be a logotype, but with a little extra something. The one we went with was an homage to "Slumdog Millionaire" using the broken type, lowercase letters, and uneven baseline. (The plot echoes some of the movie, so there was a reason for it.)

Is that your final logo?

It brought back good memories from high school of seeing people wearing the shirts in the play - although I've been also seeing them around town, on kids at school, even at church. Trust me, it's not the design, it's the message.

The cast in their believe shirts while singing "Don't Stop Believing" (of course).

Paul lent his considerable talents to the pit band! Here he is warming up while Angela (fluffy head in front) looks on.

One of the coolest things was that at the finale - again, in homage to Slumdog Millionaire, the entire cast, including the teachers and principal, and all the students in the audience - got up and did the "Jai Ho" dance from the end of the movie. It was just fabulous. The kids practiced it at the end of classes, and even at a Girl Scout meeting!

No comments: